We all deserve a shopping spree now and again – it’s one of the basic necessities in life. So why not incorporate the perfect amount of shopping into your ideal holiday? Our list of the best European shopping streets can help you do just that. Whether you want to search for the top labels along Sloane Street, seek out kids’ designer clothes in Paris or simply peruse the top shopping destination in Madrid, we’ve found the most luxurious shopping areas in Europe.
And to quote Bo Derek, “Whoever said that money can’t buy happiness, simply didn’t know where to go shopping.”
Photo by Simon & His Camera
Sloane Street is the epitome of luxury, grandeur and high-end design. Lined with boutiques displaying collections from the world’s finest fashion houses, it’s a proverbial shopping Mecca.
Why not start your shopping spree in the luxury department store Harvey Nichols before making your way down the street to peruse the couture fashion on offer in Chanel, Prada and Gucci.
Rue du Faubourg Saint-Honoré
Photo by corentin.If
Rue du Faubourg Saint-Honoré is the quintessential place to shop for high-end designer clothing in Paris. The official residence of the French President Palais de l’Elysée is found here, so you know you’re in an affluent part of town.
The Hermes flagship store is the oldest boutique on the street, neighbouring other famous French brands such as Givenchy and Yves Saint Laurent
Via della Spiga
Photo by Luca
At first glance Via della Spiga is an unassuming pedestrian street in the centre of Milan. But what awaits would cause the most dedicated fashionista to forget about the serious task at hand, that is, shopping.
The street’s classic architecture is enough to warrant a visit but the inviting restaurants and cafes will tempt even the most ardent shopaholics.
Photo by L’amande
Düsseldorf is the fashion capital of Germany, a sophisticated city on the banks of the Rhine River with an elegant shopping district to match.
A canal with mature chestnut trees on either side runs down the centre of Königsallee, adding to the street’s air of prestige. Many of Europe’s up-market shops and most sought-after labels are found here, as well as some favourite high street brands.
Photo by Luke Ma
If you’re looking for both local boutiques and luxury designer stores, then Schutterhofstraat is the place to be. Here an architectural mix of both modern and historical buildings stand side by side.
Clothing giant and genius behind Chanel’s runway collections, Karl Lagerfeld, opened his concept store here in 2014 with many more high fashion labels following suit.
Birger Jarlsgatan and Bibliotekstan
Photo by tommiehansen
Stockholm has not one but two prime luxury shopping streets – those lucky Swedes. Birger Jarlsgatan is the most glamorous street in Stockholm and is home to some of the world’s best high-end designers.
Bibliotekstan runs parallel to Birger Jarlsgatan and is a second style haven. With collections from Scandinavian designers such as Filippa K and Gant, there’s no need to look any further for some Nordic fashion inspiration.
Photo by Dirk Beuth
A new extension to the already luxurious Kohlmarkt, the Goldenes Quartier is the latest addition to Vienna’s upmarket fashion scene. Historic buildings, which were renovated to house the new shopping area, add an air of elegance.
Favourites Vivienne Westwood and Alexander McQueen must have been suitably impressed by the Goldenes Quartier as both designers recently opened their stores in the shopping area.
Calle de Serrano
Photo by thethames
Located in one of the most upscale neighbourhoods in town, Calle de Serrano is where Madrid’s trendsetters come to splash their cash. The shop fronts on this impressive avenue display collections from the best Spanish and international fashion designers.
Whether you fancy a taking a Sunday stroll or putting your credit card to good use, Calle de Serrano is not to be missed.
Avenida da Liberdade
Photo by anasofiamarques
This grand avenue is shaded on either side by trees and grand mansions while lush gardens divide the mosaic tiled footpaths. Avenida da Liberdade exudes elegance and is firmly at the centre of European fashion.
TOD’s, Armani and Louis Vuitton all call this street home, so you know it’s worth a visit.
Photo by wallafee
Bahnhofstraße is a bustling street in Zürich’s historical centre. 150 years ago the area was called ‘the ditch of frogs’ but thankfully the street has undergone some rebranding and is now a shopping paradise.
We know the Swiss create amazing chocolate but they also do fashion pretty well. Swiss fashion powerhouse Bongenie Grieder is located on Bahnhofstraße along with other designer clothes shops.
Lead photo by Roberto Trm
More from Room5:
- 6 small and effortlessly chic boutique hotels in Amsterdam
- 10 romantic and perfectly instagrammable beaches in Italy
What is your favourite shopping street in Europe?
Let us know in the comments below!